Colors for Attention your banners require to attract attention and this might be gained by picking to put the right colors on them. The color of your web banner advertisements must be in contrast with the background color of a web-page or landing page. Simple Design simplicity is always the best. The picture you need to use must be relevant to the subject or topic of your business. Don’t highlight on your company or else business logo, although on pictures that are pertinent to your offers. Concise Content Your banner ads design must be placed with brief contents only. Creating your content longer might make it ineffective in calling your readers to take action. The key is to focus on a particular benefit per a particular banner advertisement. Too much call-to-actions can potentially just confuse the reader; consequential to lack of interest and eventually, loss of click-through rate. An online banner's effectiveness will be based on the message that it conveys. In banner advertising, remember that graphic design just comes secondary to huge contents and persuasive call-to-action. There are times when a not so beautiful banner ad can perform a lot better than those more beautifully made advertisements due to the superior quality of content it possesses. Readable Fonts It is particularly more significant in designing smaller sized banner ad that you make use of fonts that can be easily read. The most popular fonts used in web applications are Arial and Verdana because they render texts to be readable and legible. Your main goal for your ads is to attract prospective leads to read the message and take immediate action so you should not make it difficult just to read your ad contents. Customer Interaction If you might afford it builds the banner ad interactive. Design it in such a way that it can ask a prospective lead or buyer to complete a short survey or take part in a poll. Client interaction is determined by studies to be useful in improving click through rate. In case you could make your advertisement interactive, make sure that it remains pertinent to the purpose. Targeted Banners No matter how carefully designed your website banners are, in case they’re not appearing on correct websites, and then all your efforts may all be wasted. Make sure that your banners are correctly linked to correct keywords so they might show appropriately in searches. This could help your advertisements to gain better performance as compared to when they are just randomly placed. Fresh Banners Remember that public might get bored with your banners if they always see the same design and the same content again and again. If it will be seen by the same people repeatedly, make sure you give them something new ad something fresh.